Benefit for customers
The adjustments bring significant benefits to Biocatalysts customers. The Food, Baking & Beverages enzyme business now provides a single, unified point of contact for a seamless experience. Operations are harmonized and improved warehousing in Europe and the US enables faster sample distribution and order fulfillment.
As part of these improvements, Biocatalysts is also aligning its marketing department, led by Pieter-Jan. With the appointment of Annika Elfner as Director of Product and Marketing Management, the company is consolidating resources across locations to strengthen collaboration and synergies and ensure a more unified approach to product strategy and customer engagement.